Programmatic Ad Agency Perth

Programmatic advertising uses technology and algorithms to bid on and place digital ads automatically across a range of platforms. It’s a marketing method that allows for precise audience targeting in online and offline spaces.

Native Ads

By blending in seamlessly with organic content, such as articles or social media posts, native ads are a subtle and non-disruptive way to build awareness of your brand.

Standard Display Ads

Often placed at the side or top of a user’s social feed or the website they’re visiting, standard display ads are a trusted method of capturing attention and driving traffic.

Video Advertising

Visual storytelling is highly engaging, making it the perfect format to communicate a longer, more nuanced message that engages your audience.

Connected TV

Reach your audience while they’re watching television or streaming their favourite show with video and interactive ads.

Audio

Advertising to podcast listeners is an excellent way to reach your audience while they’re already focused on audio stimuli.

In-Game

Ads in video games can take the form of banners, pop-ups, or even integrated brand placements that are realistically staged within the game’s environment.

Digital Out-of-Home

Reach your audience in different physical environments through place-based advertisements on billboards and at points of purchase.

Why we’re Perth’s programmatic advertising agency of choice

Data-driven results

Our experienced marketing team will work with you to drive long-term growth with an effective programmatic advertising strategy.

Clear reporting

We focus on providing clear reports with stats that actually impact your business. No "fluffy" metrics, just real, meaningful data.

Transparent communication

We openly communicate strategies, goals, and progress to build credibility, demonstrate accountability, and align ourselves with your long-term strategy.

Our programmatic advertising technology partners

ALYKA have partnered with StackAdapt, one of Australia's leading providers in the programmatic ads space. They are a multi-channel programmatic ad platform offering a range of advertising solutions, including native, display, video, audio and more.

The partnership between ALYKA and StackAdapt provides a perfect solution for our clients. StackAdapt is the expert in the execution of programmatic advertising, while our team works closely with you and StackAdapt to ensure the strategy is aligned with your overall business and marketing objectives.

Reach your audience with advanced targeting

We’ll work with you to create and implement bespoke, comprehensive programmatic ad campaigns. Let’s get to know each other. Reach out to see how we can help you achieve your marketing goals.

Grow your business

The benefits of working with a programmatic agency

Programmatic advertising allows you to automatically reach custom audience segments across thousands of sites, apps and physical locations. Real-time reporting and precision targeting make a programmatic strategy an incredibly cost-effective way to improve brand awareness. Use programmatic ads in Perth to fill up the top of your marketing funnel, while using pay-per-click (PPC) ads to capture and convert these new leads as they progress down the funnel.

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In-house content production

High-quality content is the key to successful programmatic advertising. It’s what grabs your audience and encourages them to engage with your brand. However, creating compelling content that’s optimised for programmatic advertising platforms requires a specialised skill set. That's where our in-house content team comes in. Our experienced strategists, copywriters, and designers craft content that not only aligns with your brand's message but also incorporates the elements needed to drive campaign performance. Partner with us and let our content team elevate your programmatic display advertising with purpose-built content.

Explore content marketing Chat with our team

Meet our in-house team of programmatic ad agency experts

Hardik is our Search and PPC Lead, managing our Digital Tech Team to deliver campaigns that achieve our client’s goals. Hardik has a strong data-driven approach and works closely with Google, Meta and other digital channels to keep up with industry trends.

Hardik Gosai

Digital Marketing Specialist

As our most experienced PPC technician, Richie has seen it all. Richie works with our clients alongside the Digital Marketing Team to maximise their digital presence and drives results with data-backed precision and technical expertise.

Richie Chong

Senior PPC Strategist

With a background honed at Google, Pushpa has an unmatched understanding of the digital landscape and Pay-Per-Click marketing. With this knowledge, Pushpa crafts high-impact campaigns to boost our client's online presence and drive results.

Pushpa Bansal

PPC Specialist

Delivering high-impact PPC campaigns is where Wei Ming thrives. He has a keen eye for audience analysis and uses data-driven strategies to help clients pursue continuous growth online.

Wei Ming Lee

PPC Specialist

Our process for leveraging the best programmatic advertising platforms

Step 1: Discovery

We'll begin by examining your business and marketing objectives, followed by a comprehensive audit of any existing ad campaigns, to gain a clear understanding of your brand presence. This allows us to create a tailored approach for your unique needs.

Step 2: Research and planning

Next, we explore the industry landscape to better understand the ad formats that do and don’t work. These insights then allow us to create a targeted programmatic ad plan.

Step 3: Production

We then create a strategic marketing campaign based on this research, which will also guide content creation. Whether you choose to produce content in-house, or use our content team, we will ensure the creative aligns with our strategic recommendations.

Step 4: Implementation and launch

Once we have all the creative assets we need, we can set up the campaign and any tracking that is required. Then, it’s time to launch!

Step 5: Monitoring and reporting

We never just set and forget. Once your campaign is live, we will continue to monitor and optimise it for the best results. We're transparent with our reporting and keep open communication so you're always in the loop with your campaign's performance.

Frequently asked questions

What budget do I need to work with a programmatic advertising agency?

The budget for your programmatic ads Perth campaign will depend on your industry, competition, target audience, and campaign goals. We’ll work with you to determine a budget that aligns with your goals and will maximise your ROI.

What is involved in optimising my programmatic campaigns?

Programmatic ads optimisation involves continuous monitoring and refinement to improve performance. This includes refining audience targeting, testing ad creatives and analysing data to enhance conversions. Because we use data-driven insights, we ensure that your campaigns deliver the best possible results while remaining within your budget.

I’m already running PPC ads - why should I invest in programmatic ads?

Pay-per-click advertising, such as Google Ads or social media ads, is a great way to create leads by focusing on the bottom of the marketing funnel, the conversion stage.

On the other hand, programmatic advertising offers a much broader placement of ads across digital and physical channels. Programmatic ads are great for building brand awareness, which falls into the top and middle parts of the marketing funnel.

Google Ads and programmatic ads can complement each other to create a more comprehensive and effective digital strategy. Programmatic advertising reaches a broader audience and increases brand awareness, whilst Google Ads then work to convert this audience.

Hear from our programmatic ads clients

We've had a very collaborative and transparent relationship with ALYKA that has assisted us in achieving our goals. We've been able to scale up our marketing spend in cost-effective ways using many different strategies, which has delivered huge top-line growth for One Click Life. This year we have established campaigns that are delivering huge returns with the prospect of further expanding out the campaigns for both brand awareness and acquisition of new customers. ALYKA are helping us get in front of as many eyes as possible in a cost effective way which is amazing!

Mark Waller Managing Director | One Click Life

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