CRM

Manage your leads

Most leads that come through to a business are dealt with in a reactionary way. For example, a lead fills out a website form, a notification email is sent to the sales team, the sales team will call the lead to qualify and meet up to close the deal.

However, the above process is short-sighted as it doesn’t answer questions such as: 

• What happens to the lead if the sales team cannot close the deal?
• What happens to the lead if they are qualified but not ready to buy?
• Is there a more efficient way to qualify leads before they even get to the sales team?

A CRM strategy will help you to respond to the above questions and empower you to manage your leads effectively.

Automate sales and marketing tasks

On average, salespeople only spend about 35% of their time selling, while a whopping 27% of them spend an hour or more each on data entry each day. (Source: Hubspot)

This shows how much time is spent on manual tasks that should be automated. Having a strong CRM strategy will help you automate mundane sales and marketing tasks (such as email follow up or meeting bookings) and in doing so, greatly increase productivity and sales results.

Track their return on investment

One of the biggest battles with data-driven marketing is accurately tracking return on investment. Issues can include:

• Not having clear SMART goals
• Not tracking the right data
• Not tracking revenue

Without resolving the above, it is impossible to understand your ROI, let alone make smart decisions. A strong CRM strategy will help you track and interpret the right data sets and as a result, make data-driven decisions.